Vitality Air which is
a Canada-based firm now plans to sell fresh mountain air to Indians.
This is not their first business venture. They first began selling pure air in
China which is also reeling under the effects of severe air pollution. The
Chinese welcomed the brand and the idea with open arms and after their success
in India, they are now targeting the Indian market.
Vitality Air will first set shop in Delhi where they will
begin selling pure air cylinders or cans for prices as high as 1,450 for 3
litres and Rs 2,800 for 8 litres. The compressed air in each can can be
breathed through a mask. This means, you’ll be paying Rs 12.50 per breath! The
fresh air also comes in different fragrances – Lake Louise and Banff! Over 100
bottles are already shipped to India where they will soon be tested. The cans
will initially be available through malls and there will also be promotional
offers for trying the cans and the air. The concept is not unlike that of an
oxygen cylinder
